Creig Lamb

Senior Policy Analyst

Creig is a creative problem solver. He enjoys approaching complex policy challenges through both a qualitative and quantitative lens. Creig joins the Brookfield Institute for Innovation + Entrepreneurship as a Senior Policy Analyst and is committed to using his research to help strengthen Canada’s innovation and entrepreneurship ecosystem.

Creig has a background in urban policy and the creative industries. Prior to joining BII+E, Creig held research roles with Toronto Artscape and Economic Development and Culture at the City of Toronto where he worked to help improve the cultural and economic landscape of the city. Creig also worked for Public Works and Government Services Canada for several years designing and implementing communications strategies and materials.

Creig is passionate about the relationship between entrepreneurship, innovation and inclusive economic growth in Canada. He is also motivated to examine how government can develop partnerships and adopt innovative approaches to policy and program development. Some of Creig’s research areas of interest include: strategic procurement, venture capital, entrepreneurial skills development, the future of work and policy innovation.

Creig holds a Master of Public Policy from the University of Toronto and a Bachelor of Communications from the University of Ottawa.

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Feb 13, 2020

An introduction to intangibles, their significance, and the issues they raise for policymakers, business leaders, and other stakeholders
The Intangible Shift: Changing gears to compete in the new economy

Dec 17, 2019

Telling Canadians they need digital skills is not enough; we must be specific. This report does just that by exploring the demand for digital and soft skills in the Canadian labour market.
I, Human: The digital and soft skills driving Canada’s labour market

Dec 17, 2019

Using job postings data, we’ve developed a demand-driven taxonomy of digital skills to uncover the specific combinations of digital and soft skills employers are looking for
Skills demand in a digital economy

Dec 4, 2019

Canada’s future competitiveness, and the well-being of individuals and communities, depends on how well businesses and policymakers understand and manage the shift to an intangible economy
Managing the Intangible Shift: Positioning Canada to compete in an intangible economy
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