Avi Goldfarb

Professor, Rotman School of Management - University of Toronto

Avi Goldfarb is the Ellison Professor of Marketing at Rotman. Much of his research focuses on understanding the impact of information technology on marketing, on universities, and on the economy. His research has also explored the value of brands and the role of experience in managerial decision-making. Avi has published over 50 articles in a variety of outlets in economics, marketing, statistics, computing, and law.

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Mar 30, 2021

Using Statistic Canada's Canadian Survey on Business Conditions (CSBC), we analyzed business trends throughout the pandemic, such as remote work, online sales, and employment and skills demands
How are Canadian businesses adapting to the Pandemic?
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