This is the final commentary in a series of three highlighting each of the community-led interventions that received grants as part of the Brookfield Institute’s Empowering Women Entrepreneurs project. Missed the previous ones? Read the first and second now.
The following text is a lightly edited set of responses from Elize Shirdel, founder of HELM, an award-winning, women-run technology company that connects parents with experienced, local babysitters. Launched in 2014 with the goal of helping parents more quickly and easily access quality child care, HELM has facilitated over 2,000 matches of parents and caregivers and processed over 20,000 hours of childcare. Elize is the project lead for the Childcare Support Pilot for Women Entrepreneurs, which provides reliable, flexible and accessible childcare so that women entrepreneurs can participate in important business activities like networking meetings, trade shows, sales meetings, accelerators and last-minute grant application opportunities. This pilot project is providing valuable insight into the role that access to childcare plays in the creation and longevity of women-led businesses. You can read more about Elize and HELM on CBC.
How would you describe your project?
We connect mom-entrepreneurs to childcare so that they can spend time working on their business.
Empowering Women Entrepreneurs Spotlight: Childcare support pilot for women entrepreneurs
This is the final commentary in a series of three highlighting each of the community-led interventions that received grants as part of the Brookfield Institute’s Empowering Women Entrepreneurs project. Missed the previous ones? Read the first and second now.
The following text is a lightly edited set of responses from Elize Shirdel, founder of HELM, an award-winning, women-run technology company that connects parents with experienced, local babysitters. Launched in 2014 with the goal of helping parents more quickly and easily access quality child care, HELM has facilitated over 2,000 matches of parents and caregivers and processed over 20,000 hours of childcare. Elize is the project lead for the Childcare Support Pilot for Women Entrepreneurs, which provides reliable, flexible and accessible childcare so that women entrepreneurs can participate in important business activities like networking meetings, trade shows, sales meetings, accelerators and last-minute grant application opportunities. This pilot project is providing valuable insight into the role that access to childcare plays in the creation and longevity of women-led businesses. You can read more about Elize and HELM on CBC.
How would you describe your project?
We connect mom-entrepreneurs to childcare so that they can spend time working on their business.
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What have been the biggest lessons you’ve learned or surprises you’ve encountered throughout this project?
What are some examples of the impact your Empowering Women Entrepreneurs project has had?
Ayesha Rollinson, an entrepreneur working in the athletic space, described the progress she made thanks to the grant hours: “I participated in a workshop to further business relationships with 8 clients. Thank you!!! Having a babysitter took all the pressure off attending the event.” If our free childcare grant wasn’t available, she would have missed this opportunity.
Anastasia, [an entrepreneur who] runs a fintech company [shared the following feedback]: “I met two prospects who seem eager to do business with me. I also got to network with some individuals whom I can receive referrals from, and who I can also use the professional services of to help grow my business. Without this grant, I would not have gone. I was so grateful for the opportunity to work on my business!”
What are you hoping to see in the future when it comes to empowering women entrepreneurs?
It would be great if this program were expanded to provide childcare support for women earlier in their entrepreneurship journey. Although I don’t think that women need more business training per se, I do think that some information in terms of thinking about the types of businesses that are scalable might be useful.
I do think that childcare funding could also be shared between in-home babysitting and work spaces where childcare is in-house to provide several different types of support and to allow women to network with other entrepreneurs more easily.
Without a doubt the largest, most obvious barrier to women entrepreneurs growing their businesses in Ontario is the lack of funding capital. Trusting women entrepreneurs to allocate that capital in a way that suits their business best—whether it be childcare or marketing or further training—is crucial and imperative to closing the entrepreneurship gap.
For media enquiries, please contact Nina Rafeek Dow, Marketing + Communications Specialist at the Brookfield Institute for Innovation + Entrepreneurship.
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